SOUL MOVIE OFFICE
The Soul Movie Entertainment is a company that provides production services and post audiovisual production with a brand by a strong urban footprint: a review of the well-known symbol of the London Underground. This strong trait gives the opening words to the creation of a space that interprets the innovative urban concept of underground by exploring chaotic flow lines conveyed in metro stations. The feeling of entering into a metropolitan area in which everybody is going for embarking on a travel, is strong from the entrance: the sliding door with the logo of the company opens like in a subway, introducing the passenger in an emotional atmosphere. Visually, the eye is immediately caught by an unidentified object: a huge red faceted solid that contains within it the spearhead of the offices, the DaVinci Resolve, the most powerful and innovative system of color correction. From this conceptual meteorite, in collision with the sub-urban environment, start multiple cuts of light that symbolize the underground lines.
COCACOLA HEAD QUARTER
LONDON – The New Coca-Cola’s Headquarters has been realized in a 1920s building in London. The architectural studio, who designed the new offices, is the MoreySmith Studio. The design suggested from the Studio unites the external building, that is characterized from the Edwardian Baroque-style, with the modern internal style, by means of a staircase which runs through the 4 floors of the buildings. Cimento has been applied on the doors of the rooms, Bar tops, Cafè Area island unit, copy area benches.
ITACA – PIZZERIA RISTORANTE
The project, realized by PrimoPiano Design Studio based in Castelfranco (Italy), presents a fresh, urban and elegant mood concept. The characteristic value is are the two portals realized using the SMOOTH CIMENTO® ANDO finish panels fixed directly on the wall using screws and covered by SMOOTH CIMENTO® plates. The effect is amazing e the CIMENTO® walls lend the new restaurant a more modern and bright location.