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Convey

During Milan Design Week 2026, CIMENTO® took part in Convey with its latest collections, designed by Patricia Urquiola. The building presented an immersive environment dedicated to innovation and contemporary design language, where material research and spatial experimentation come together in a cohesive narrative.

The main entrance and the ground floor were completely redesigned by CIMENTO® through a strategic architectural and design intervention, carefully aligned with the building’s identity. This transformation was further enhanced by the introduction of the new 2026 collections: Mosso, Corte, Valli, and Canaletto, applied across both furnishings and architectural surfaces, creating a seamless dialogue between structure and product.
The new collections redefine the perception of interior space, transforming it into a series of evolving landscapes shaped by texture, light, and shadow. As visitors move through the space, they are guided through a continuously shifting sensory experience, where materials interact dynamically with natural and artificial light, revealing new atmospheres and spatial perceptions at every step.

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