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Elle Décor Alchemica

The installation ‘Alchemica’ by Elle Decor explores the transformation of the home, a symbol of growth and adaptation to a changing society, through the three alchemical phases: ‘Nigredo’, ‘Albedo’ and ‘Rubedo’. More than an exhibition, ‘Alchemica’ is a poetic reflection on the evolution of living: a manifesto that imagines the home as a space for the future, capable of adapting to a constantly evolving world.
Inside the spaces of the historic building, in Corso Venezia, the brand presents some new products for 2025, such as Boton, the new line of tiles designed by Patricia Urquiola. These products intertwine the metaphor of alchemy with artisanal excellence and the art of knowing how to do things, transforming the materiality of concrete into an expressive language that pays homage to contemporary aesthetic research.

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