EDIT NAPLES
2023

photo credit:
Serena Eller

Inside the spaces of the State Archives of Naples, the Venetian brand presents an installation where material takes centre stage. Creativity, art of savoir-faire, experimentation, nature and innovative production processes dialogue together to show the numerous possibilities of applying of CIMENTO®, a unique, panted material completely made in Italy.

In Naples, you’ll discover a monochromatic oasis thoughtfully curated to emphasize the material’s tactile and chromatic properties, featuring geometric compositions of benches and monolithic-looking vases from the Campiello collection, designed by Studio63, and totemic elements made with three-dimensional tiles (Querini, Tondo, and Canton) characterized by strong volumetric lines, designed by Elisa Ossino. Geometric figures connoted by reliefs that generate elegant chiaroscuro passages, capable of producing a lively interplay of shadows on the wall and creating interesting combinations that articulate the space. The shapes, inspired by pure geometry – the circle, the square, the rectangle – evoke a brutalist aesthetic.

Here, essential and primary forms enhance the materiality, characteristic of CIMENTO®, in its almost lithic connotations. Dusty colors, given by natural pigments, are declined in a warm burnt brick. All these elements, thanks to various surface finishes and three-dimensional effects, play with light and shadows as in a metaphysical composition.

The lighting is realize by the company QU.

PRODUCTS

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ui design:
CIMENTO®
Communication Dept.
web development:
Credits

ui design:

CIMENTO®
Communication Dept.

web development:

Credits